Websites and storefronts
Websites built by someone who has run the store.
Most agencies hand you a site that looks right. I spent years on the other side of it, owning the numbers when a checkout leaked orders or a promotion ate the margin. I build sites around how you actually sell, then stay accountable for whether they work.
The site is an operating system, not a brochure.
A good online store is a merchandising decision, a pricing decision and a fulfillment decision before it is a design decision. Which products lead. Where the free-shipping threshold sits relative to your average order. Whether wholesale customers can reorder in thirty seconds or have to call. Those choices decide revenue, and they usually get made by whoever happened to set up the theme.
I start from the business: margins, order data, how customers find you and why they come back. The design follows from that. Because I use AI-assisted development for the build itself, a custom site costs closer to a template than to an agency retainer, and it ships in weeks rather than quarters.
What I build
Three kinds of site, one way of working
DTC storefronts
For consumer brands selling direct. New builds and rebuilds of stores that have drifted.
- Collection and product pages built to merchandise, not just list
- Bundles, subscriptions and thresholds that lift order value
- Checkout friction removed, mobile first
- Email capture and win-back flows connected
Typical build: 4 to 8 weeks · See the demo
B2B and wholesale portals
For distributors and brands whose trade customers still order by phone, email or PDF.
- Customer-specific pricing and tiers behind a login
- Case packs, minimums and order-by-SKU entry
- Order history with one-click reorder
- Terms, invoices and statements in one place
Typical build: 6 to 12 weeks · See the demo
Service business sites
For trades, practices and local businesses that do not sell products online but live on inbound calls.
- Answers what you do, where, and roughly what it costs
- Booking or quote requests that reach you, not a void
- Local search basics done properly
- Easy for you to update yourself
Typical build: 2 to 4 weeks · See the demo
Included in every build
The things that get skipped when nobody is watching
- Speed you can measure. Pages built light, images sized properly, scores checked before launch rather than promised.
- Mobile designed first. Most of your visitors are on a phone, so that is the version I design and test against.
- Search foundations. Clean page structure, titles and descriptions, a sitemap, and local search setup where it matters.
- Analytics that answer questions. Tracking set up around the numbers you will actually look at: conversion, order value, where orders come from.
- Accessibility basics. Readable contrast, keyboard navigation and labeled forms. Good practice, and good for conversion.
- You own everything. Domain, hosting account, code and content stay in your name. No lock-in and no ransom when we part ways.
- A handover you can use. A walkthrough recording and a short guide to updating the things you will change most.
How a build runs
Fixed fee, written scope, no surprises
A half-hour call
What you sell, how you sell it, what is not working. Free, and I will tell you if a rebuild is the wrong answer.
Scope and quote
A written scope with pages, features and a fixed fee. You know the full cost before any work starts.
Build in the open
A private preview link from the first week, updated as I go, so you react to the real thing instead of mockups.
Launch and hand over
Go-live, a checked launch list and training. Optional monthly upkeep if you would rather not touch it.
Add-ons
When the site needs more than a site
Product photography
Clean, consistent product shots taken in-house, billed hourly. Usually the single biggest visual upgrade a small store can make.
Monthly upkeep
Updates, new products, seasonal changes and a monthly look at the numbers, for a flat monthly fee.
Merchandising and pricing
Assortment, bundles, promotional calendar and pricing structure, from the same fractional practice.
Email and lifecycle
Welcome, abandoned cart and win-back flows that bring the customer back after the first order.
Common questions
Before you ask
What platform do you build on?
Whatever fits how you sell. Shopify for most consumer brands, Square when you also sell in person, and fully custom code when the off-the-shelf platforms would force you into the wrong workflow, which is common with wholesale. I will recommend one in the scope and explain why.
What does "AI-assisted development" mean?
I use AI tools to write and test code much faster than I could by hand. The decisions, design and review are mine, and I check every page before it ships. The practical effect for you is a custom site at a price and timeline closer to a template.
What does a site cost?
It depends on scope, so I quote a fixed fee after the first call rather than publish a menu. You will always know the full number before work starts, and you will not get an hourly invoice you did not expect.
Can you fix my existing store instead of rebuilding it?
Often, yes. Plenty of stores need a reset of their merchandising, checkout and speed rather than a new build. If that is the cheaper path, that is what I will suggest. The store check is a good place to start.
Who owns the site afterward?
You do. The domain, hosting, code and content are in your accounts from day one.
Have a site that is not pulling its weight?
Send a short brief. I will reply within one business day with whether I can help and what I would look at first.